I used to write stories for magazines, and I did two stories back in 2010 on tuna fishing. One of them, for the National Times (a now-defunct Fairfax publication) is linked here and is titled 'Can shoppers save the tuna'? It seems some people were listening, not unimportantly the folks at Sirena, because pole-and-line fishing was a fishing method I discussed in the story as a sustainable way to catch this particular type of fish. Tuna is rare and getting rarer.
It's a great feeling to know you have been part of something big that has made the world better. Hopefully all other food companies around the world who sell canned tuna can also get on-board and mandate better ways of staying in business. We certainly don't want to run out of fish, although the way things are going it's a very real possibility that wild fish will become unavailable in the not-so-distant future. I talk about these things in the story if you're interested.