BrisbaneTimes, a new news Web site, has been launched by Fairfax Media. It is the company's first online news site that does not have a print newspaper analogue.

A quick look at the Books page (in the Entertainment section) reveals that all the stories have already been published in The Sydney Morning Herald or The Age, Fairfax's flagship newspapers in Sydney and Melbourne, respectively.

The site's front page differs in architecture from those of the two southern sites. It's simpler, and feels slightly undercooked. It is less dense and has a provisional feel. No doubt the company will continue to develop the front page as the reporting resources of the venture mature.